The program’s social media campaigns reached over a billion users, complemented by Emaar’s joint venture with TikTok. Emaar NYE 2019 was one of the leading world’s most-watched and famous New Year’s Eve celebrations telecast live globally and live-streamed on mydubainewyear.com. The illumination of Burj Khalifa’s façade planned it two additional Guinness World Records – for the ‘Largest LED-illuminated façade’ and the ‘Tallest LED-illuminated façade’.
Mohamed Alabbar, Chairman of Emaar Properties, informed that the occasion is a recognition from the UAE to the world, mirroring the country’s positive vibes and cosmopolitan viewpoint. “With this festival, we are featuring the vision of our initiative to make a groundbreaking thought of progress through receptiveness and cooperation, here in Dubai and the UAE – for the world.”