| By Shravan Gupta. |
In 2025, Augmented Reality (AR) has completely transformed the Indian real estate landscape. In a country where trust is paramount, AR has emerged as a game-changer—bridging the gap between imagination and reality. Shravan Gupta, MGF Group, is a visionary leader who is utilising AR actively to promote his new projects. He has embraced this technology wholeheartedly, believing that AR empowers both developers and buyers with immersive, interactive experiences. Potential homeowners can now virtually walk through apartments, customise interiors, and visualise entire communities—even before a single brick is laid.
This shift from traditional to modern practices reflects Gupta’s commitment to technological advancement. Today, AR is more than an innovation; it’s an integral part of Indian real estate. Gupta consistently says the use of technology in property development is the ultimate reality, expanding the horizon beyond India.
The use of AR demonstrates the support for AR as a vital tool for modernisation. AR tools have revolutionised the sector, making it more dynamic and globally competitive. They allow buyers to visualise properties during the pre-development stage, aligning with Shravan Gupta, MGF Group, and an emphasis on user-focused design and high-quality experiences. This has led to faster, more confident decision-making and significantly boosted sales across the industry.
The impact extends beyond real estate—it’s influencing the broader economy by attracting more NRI investors. As India moves toward building smart cities and sustainable communities, AR will play a pivotal role in planning, engagement, and execution. Shravan Gupta, MGF Group, is setting the tone for a future where technology is not more than an add-on but a foundation. As Gupta himself affirms, AR is a necessity—and now is the time to embrace this change.